Agents of agility

AWS has consistently leaned into rich, interactive storytelling, returning year after year to create experiences that truly engage their audience. For this campaign, they asked us to develop three distinct releases focused on agentic AI across Sales, Marketing, and Customer Experience.

In my role, I helped shape the creative direction, focusing on how to make an abstract topic feel more tangible, cohesive, and engaging. Each release was given its own visual identity while maintaining a shared system across all three, creating a connected experience that allowed users to move seamlessly between stories and made complex ideas feel more approachable and memorable.

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