Can machine learning make America's highways safer?

For AT&T Business, we created a story-driven experience exploring how machine learning can improve road safety. Grounded in real-world perspectives, the piece focused on making a complex technology feel human, relatable, and relevant to everyday experiences.

In my role, I helped guide the overall creative direction—ensuring the experience stayed rooted in real people while translating a technical subject into a clear, engaging visual narrative. I worked with the team to shape an experience that balanced storytelling and structure, making the content approachable while maintaining a cohesive and compelling flow across the piece.

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