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Happy news day
My role:
Designer and animator
Mike’s Hard Lemonade launched the "S(ad) Blocker" campaign, a Washington Post homepage takeover designed to filter out negative headlines and replace them with positive stories. As part of the "Brighter Times" campaign, this initiative aimed to combat news fatigue and promote a positive, "sunny" brand image and included many custom animated units.
Client:
Mike's Hard Lemonade
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