Rolex’s Perpetual Planet Initiative supports explorers, scientists, and innovators working to address the world’s most pressing environmental challenges. Over a four-year partnership with The Washington Post, a series of custom content releases helped raise awareness of the initiative and the Rolex Awards for Enterprise, which for more than four decades has recognized global laureates developing solutions to protect ecosystems and the planet’s future.

In my role, I helped evolve the experience year over year—using performance insights to keep each release feeling fresh, on brand, and distinct from content created with other partners. I also led creative across the broader program, including assets for the Planet Visionaries podcast and design for live event activations, ensuring everything felt consistent and connected.

Selected live example from the Rolex partnership