IT teams keep businesses running, but their day-to-day wins often go unnoticed. Intel wanted to raise awareness of its vPro business platform by showing how small improvements in performance, security, and manageability help IT professionals solve real problems at work. The goal was to turn a technical platform story into a relatable experience that connected with IT decision-makers.

In my role, I led the creative direction, working with an illustrator to develop a visual approach that showed how vPro supports IT teams in their day-to-day work. I also partnered with the development team to make sure the experience came through clearly and felt cohesive from start to finish.

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